tribeca · new york
warren
1 0 0 0 7

Softens the lips. Looks like nothing.
Feels like everything.

A tinted lip treatment, made in small batches on Warren Street.

the waitlist shops first · launching fall 2026

↓ view the shades
first edition · launching fall 2026
first edition

One product.
Five shades.

A weighted glass tube. Squalane and shea. A quiet dose of peptides. Non-sticky, faintly bergamot, never theatrical.

established in 10007
warren
10007
Lip Treatment
new york
7 ml ℮ 0.24 fl oz

vegan · cruelty-free · squalane + peptides · made in new york

the range

Five streets.
Five shades.

Each named for a street within four blocks of our door.

Franklin
clear
Greenwich
nude pink
Reade
warm caramel
Hudson
deep berry
Chambers
peach

Swatches on real lips, coming with the first edition.

about

It started
on Warren Street.

A fourth-floor walk-up in a cast-iron building. White walls. North light. The view, a fire escape.

Emme was twelve when she dreamed up Warren. She had tried nearly every lip treatment on the market, and none of them were quite right. So she decided to make her own — one product that does one thing well. It took a year.

Every shade is named for a street within four blocks of our door. Every tube carries the zip code we share with our neighbors — the restaurants we watch open and close, the galleries we cut through on Sundays, the corner that knows our order.

Made in New York. In small batches. On Warren Street.

10007
the founders

Emme and Daniel.

They live on the street the brand is named after.

e
Emme
founder
Thirteen. She tried the drugstore stalwarts, the TikTok cult favorites, the ones in the pink tubes, the ones with the sparkles — and made her own instead. She names the shades. She picks the packaging. She decides what stays and what goes.
d
Daniel
co-founder
Daniel is Emme's dad. He handles the parts of a company that a thirteen-year-old shouldn't have to think about — the manufacturers, the spreadsheets, the long emails, the part of a business that keeps the lights on. He believes the best work is the work no one notices. He signed on because Emme meant it.

Father and daughter. Tribeca, mostly.

first access

Be the first.

One note when we open, fall 2026. The waitlist shops before anyone else.